Wine Tasting in Sedona: Where to Taste and What It Really Costs

Wine tasting in Sedona happens in two places: a handful of tasting rooms right in town, where a flight of three Arizona wines runs about $25, and the vineyards of the Verde Valley 20 to 40 minutes away, where you taste on the estate and a guided winery tour runs about $45 a person. Most visitors do a little of both. The real cost question is not the flights; it is how you get between the wineries without someone at the wheel who has been tasting.

We have been pouring guests into Verde Valley tasting rooms since 2004, and these are the questions we answer most often: where to taste, what it costs, and how to plan the day so it feels easy.

Wine tasting in Sedona itself: the in-town tasting rooms

You do not have to leave town to taste. Sedona has no vineyards of its own (the red rocks are not grape country), but several tasting rooms and wine bars pour Arizona wine within a few minutes of your hotel. They are the right call for a free hour before dinner, a rainy afternoon, or a first taste before you commit to a full day in wine country.

Vino Di Sedona (2575 W State Route 89A, West Sedona). A wine shop, bar and kitchen with a big patio. According to Vino Di Sedona’s tasting page, Arizona Wine Flights are $25 for three local wines in 3-ounce pours, with a red or a white option, and the “Worldly” international flights are $23. Flights are served daily until 5 p.m. On Saturdays from 4 to 6 p.m. there is a six-wine “off menu” tasting for $15 ($5 for club members). There is food, too: charcuterie, flatbreads and sandwiches, which makes it an easy lunch-and-taste stop.

The Art of Wine (101 N State Route 89A, Hyatt Piñon Pointe shops, Uptown). A wine shop and tasting bar at the north end of Uptown with, per its Visit Sedona listing, more than 40 wines available to taste and roughly 350 bottles from around the world, including a strong Arizona list. It is also where day-trippers meet us for tours, and it is the stop on Sedona Wine Adventures’ 90-minute “Sedona Quickie.” Hours and tasting prices are not posted on the listing, so call (928) 203-9463 before you go.

Winery 1912 (320 N State Route 89A). A winery tasting room in town that leans into Spanish grape varieties, the kind Jesuit missionaries first carried into what is now Arizona. Visit Arizona lists hours of noon to 6 p.m. Monday through Thursday and noon to 7 p.m. Friday through Sunday. It is one of the stops on the SIP Sedona all-day experience.

The wineries near Sedona: Page Springs, Cornville and Camp Verde

For vines, creeks and estate wines, head southwest on 89A. The Verde Valley became a federally recognized American Viticultural Area in late 2021; Visit Sedona describes it as about 200 square miles of Yavapai County, mostly between 3,000 and 3,900 feet, southwest of Sedona.

Page Springs Road (20 to 30 minutes). The closest estate wineries sit within about a mile of each other along Oak Creek: Page Springs Cellars, Oak Creek Vineyards and Javelina Leap, with DA Ranch tucked down a side road and Cove Mesa Vineyard just over the hill in Cornville. Page Springs Cellars is open 365 days a year, 11 a.m. to 6 p.m. Sunday through Wednesday and until 8 p.m. Thursday through Saturday, and books 90-minute table reservations on Tock, per its tasting room page. We walk through every winery on the road in our Page Springs wine tasting guide.

Alcantara Vineyards (Camp Verde, about 35 minutes). The big estate at the confluence of Oak Creek and the Verde River. According to Alcantara, the tasting room is open daily 11 a.m. to 5 p.m. (closed Thanksgiving and Christmas), no reservation is needed for tasting, and the fee covers four 1.5-ounce tastings of your choice. The site does not list the price, so call ahead if budget matters.

Old Town Cottonwood: the walkable option

About 30 minutes from Uptown, Old Town Cottonwood packs roughly nine tasting rooms into a few walkable blocks of Main Street, with restaurants in between. It is the easiest place in the valley to taste three or four producers without getting back in a car.

Arizona Stronghold, one of the state’s largest producers, anchors the street. Its tasting room page lists hours of noon to 6 p.m. Sunday through Tuesday, noon to 7 p.m. Wednesday and Thursday, and noon to 8 p.m. Friday and Saturday. Seating is first come, first served, parties of eight or more should call ahead, and the maximum party size at one table is ten. Our Old Town Cottonwood wine tasting guide goes room by room.

What wine tasting in Sedona costs

Here is the honest math, using prices the businesses post themselves. Many tasting rooms do not publish their flight prices online and change them seasonally, so treat anything not listed here as “check the current price.”

An in-town flight: $23 to $25 for three 3-ounce pours at Vino Di Sedona; $15 for the Saturday six-wine tasting.
A guided estate winery tour: $45 per person at Page Springs Cellars for the Estate Winery Tour with five tastings, one pulled from the barrel (tour page). It runs 60 to 90 minutes, and reservations are required Wednesday and Thursday and recommended Friday through Sunday.
A typical self-drive afternoon: three flights, a shared lunch and a few bottles to take home. Budget for food and bottles separately; they add up faster than the tastings.
Getting there: this is where the real decision is.

How our three tour styles are priced

We run three divisions, and each one handles the tasting fees differently. These rates come straight from our pricing and policies page.

SIP Sedona: $30 per person per hour in a small group of up to 14, plus an 18% gratuity. The 3-Hour Tasting Adventure is $90 per person and visits Oak Creek Vineyards and Cove Mesa Vineyard. Tastings and food are purchased at each stop, so you buy only the flights you want. It is the most affordable way to taste without driving, and it is 21 and over and not dog friendly.
Wine Tours of Sedona: about $75 per person per hour, private to your party of 2 to 14, with every tasting already paid for. The 3-hour Multi-Vineyard & Winery Tasting Experience is $225 per adult with two flights at Page Springs–area vineyards; groups of six or more get 20% off retail.
Sedona Wine Adventures: $50 per person per hour, private, and you pay for tastings directly at each winery. Tours start with the 90-minute Sedona Quickie at $95.

Pickup within Sedona is free on all three. Our pricing page also lists 10% off for seniors 65 and over, AAA members, past or present military and returning guests, one discount per booking.

Dogs, kids and non-drinkers

Dogs: Wine Tours of Sedona and Sedona Wine Adventures welcome well-behaved dogs, with 10% off using the code DOGFRIENDLY. SIP Sedona is not dog friendly. Winery rules vary; at Page Springs Cellars, leashed dogs have been welcome on the outdoor grounds and patios but not in the tasting room, so check each winery’s current policy. Our dog-friendly Sedona guide has more.
Kids: Page Springs Cellars does not allow children under 12 on its winery tours. SIP Sedona is 21 and over.
Designated drivers and non-drinkers: on Wine Tours of Sedona, a non-drinking adult is 25% off retail.

When to go, what to book, what to bring

When to go. Late October and November are prime time: harvest is wrapping up, the sycamores along Oak Creek turn gold, and patio weather holds most afternoons. Wednesday through Friday is our sweet spot. Mondays and Tuesdays have the shortest hours, and DA Ranch is closed both days. Start by early afternoon, since many tasting rooms close between 5 and 6 p.m.

What to book. A Tock table at Page Springs Cellars on fall weekends; the Estate Winery Tour if you want the barrel room; dinner on Friday and Saturday nights; and your ride, before you book anything else. A 3-hour SIP Sedona seat or a private Wine Tours of Sedona afternoon fills fastest on Saturdays.

What to bring. A photo ID for everyone tasting, water, a light layer for the creekside patios once the sun drops, and a cooler bag so bottles don’t cook in a warm car. Eat before the first pour.

The bottom line

Wine tasting in Sedona can be as simple as a $25 flight in West Sedona or as full as a day of estate vineyards along Oak Creek. Taste in town if you have an hour; head to Page Springs or Old Town Cottonwood if you have an afternoon; and decide who is driving before the first glass. For the full list of who pours where, see our Sedona wineries and vineyards guide.

When you are ready to see Sedona wine country without worrying about the drive, take a minute with our Tour Chooser and we will match you with the right tour, or call Sedona Wine Tours at (928) 504-2445.